An Elegant Solution for Brands & Bloggers
I am speaking at the Lucky Magazine Fashion & Beauty Blogger conference tomorrow and I have been giving some thought to not just the problems that Brands & Bloggers face when trying to work together, but also the solutions.
As far as I see it- most bloggers are going down two paths at the moment:
1. Selling ads on their site (by doing it themselves, or partnering up with an ad network)
2. Getting paid partnerships from brands (by doing it themselves, or partnering up with a blogger talent firm)
There are pros and cons to both these choices- but I am far too lazy to write them all here. What I can tell you is that there is a third choice for bloggers and brands that is almost no risk to either party and potentially lucrative for both parties… wait for it… affiliate marketing.