September 12th, 2012
digitalista
Zoom Collection Spring 2013 Accessory Preview I love my job.

Collection Spring 2013 Accessory Preview

I love my job.

Reblogged from Ralph Lauren
6,805 notes
nyfw ralph lauren
September 12th, 2011
digitalista
Rachel Zoe’s Spring/Summer 2012 Collection

Rachel Zoe’s Spring/Summer 2012 Collection

3 notes
Rachel Zoe nyfw
September 9th, 2011
digitalista
Zoom #streetart #banksy #nyfw (Taken with instagram)

#streetart #banksy #nyfw (Taken with instagram)

8 notes
banksy nyfw streetart kim kardashian street art New York City
September 8th, 2011
digitalista
Where I will be at FNO in NYC: 7 pm: Rachel Zoe at Intermix  8 pm: kate spade new york- karaoke sing along!  9 pm: Net-a-Porter - Shop the Window 10 pm: Joe’s Jeans - Pop-up Styling Event 11 pm: In my bed watching Wilfred 

Where I will be at FNO in NYC:

7 pm: Rachel Zoe at Intermix 

8 pm: kate spade new york- karaoke sing along! 

9 pm: Net-a-Porter - Shop the Window

10 pm: Joe’s Jeans - Pop-up Styling Event

11 pm: In my bed watching Wilfred 

FNO FNO NYC fashions night out fashion nyfw
September 8th, 2011
digitalista
Zoom It’s #nyfw at @starworksgroup (Taken with Instagram at Starworks Group)

It’s #nyfw at @starworksgroup (Taken with Instagram at Starworks Group)

1 note
nyfw
August 30th, 2011
digitalista
So, I am sure you have all heard that Tumblr is sending some bloggers to fashion week again this season.  I have also had the pleasure of seeing their sponsorship proposal being shopped around to brands, which I am not supposed to be talking about.  I will say this… someone is completely out of their goddamn mind. Fashion brands have adopted this platform in a big way and do you want to know what fashion brands need from Tumblr?  An analytics dashboard!  We are on all here managing blogs with the help of Google Analytics, but there is nothing catering to the tumblr only based metrics- reblogs, likes, followers, etc.  There is nothing out there to help brands quantify their presence here.  What works? What doesn’t?  And it’s not about visitors- it’s about engagement in the oh so tumblr way.   They could actually make money from this analytics platform- I would pay for it for my clients.  I would absolutely get behind a cost like that on an evergreen basis, which has to make way more money than this flash in the pan fashion week nonsense.  A “reblog” is a powerful tool and there is nothing out there to measure it’s power.  Such a shame.   (ps- this graphic has almost nothing to do with this post- but wasn’t that episode hilarious?? classic.) 

So, I am sure you have all heard that Tumblr is sending some bloggers to fashion week again this season.  I have also had the pleasure of seeing their sponsorship proposal being shopped around to brands, which I am not supposed to be talking about.  I will say this… someone is completely out of their goddamn mind.

Fashion brands have adopted this platform in a big way and do you want to know what fashion brands need from Tumblr?  An analytics dashboard!  We are on all here managing blogs with the help of Google Analytics, but there is nothing catering to the tumblr only based metrics- reblogs, likes, followers, etc.  There is nothing out there to help brands quantify their presence here.  What works? What doesn’t?  And it’s not about visitors- it’s about engagement in the oh so tumblr way.  

They could actually make money from this analytics platform- I would pay for it for my clients.  I would absolutely get behind a cost like that on an evergreen basis, which has to make way more money than this flash in the pan fashion week nonsense.

 A “reblog” is a powerful tool and there is nothing out there to measure it’s power.  Such a shame.  

(ps- this graphic has almost nothing to do with this post- but wasn’t that episode hilarious?? classic.) 

189 notes
social media suck it trebek fashion week nyfw
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@JessicaKia

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momma of 3 boys.
senior director of social media at ralph lauren.
hater of bellybuttons.

nothing on this blog has ANYTHING to do with my employer and everything to do with my point of view.
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