September 12th, 2012
digitalista

Collection Spring 2013 Accessory Preview

I love my job.

Reblogged from Ralph Lauren
September 12th, 2011
digitalista
Rachel Zoe’s Spring/Summer 2012 Collection

Rachel Zoe’s Spring/Summer 2012 Collection

September 8th, 2011
digitalista
Where I will be at FNO in NYC:
7 pm: Rachel Zoe at Intermix 
8 pm: kate spade new york- karaoke sing along! 
9 pm: Net-a-Porter - Shop the Window
10 pm: Joe’s Jeans - Pop-up Styling Event
11 pm: In my bed watching Wilfred 

Where I will be at FNO in NYC:

7 pm: Rachel Zoe at Intermix 

8 pm: kate spade new york- karaoke sing along! 

9 pm: Net-a-Porter - Shop the Window

10 pm: Joe’s Jeans - Pop-up Styling Event

11 pm: In my bed watching Wilfred 

September 8th, 2011
digitalista

It’s #nyfw at @starworksgroup (Taken with Instagram at Starworks Group)

August 30th, 2011
digitalista
So, I am sure you have all heard that Tumblr is sending some bloggers to fashion week again this season.  I have also had the pleasure of seeing their sponsorship proposal being shopped around to brands, which I am not supposed to be talking about.  I will say this… someone is completely out of their goddamn mind.
Fashion brands have adopted this platform in a big way and do you want to know what fashion brands need from Tumblr?  An analytics dashboard!  We are on all here managing blogs with the help of Google Analytics, but there is nothing catering to the tumblr only based metrics- reblogs, likes, followers, etc.  There is nothing out there to help brands quantify their presence here.  What works? What doesn’t?  And it’s not about visitors- it’s about engagement in the oh so tumblr way.  
They could actually make money from this analytics platform- I would pay for it for my clients.  I would absolutely get behind a cost like that on an evergreen basis, which has to make way more money than this flash in the pan fashion week nonsense.
 A “reblog” is a powerful tool and there is nothing out there to measure it’s power.  Such a shame.  
(ps- this graphic has almost nothing to do with this post- but wasn’t that episode hilarious?? classic.) 

So, I am sure you have all heard that Tumblr is sending some bloggers to fashion week again this season.  I have also had the pleasure of seeing their sponsorship proposal being shopped around to brands, which I am not supposed to be talking about.  I will say this… someone is completely out of their goddamn mind.

Fashion brands have adopted this platform in a big way and do you want to know what fashion brands need from Tumblr?  An analytics dashboard!  We are on all here managing blogs with the help of Google Analytics, but there is nothing catering to the tumblr only based metrics- reblogs, likes, followers, etc.  There is nothing out there to help brands quantify their presence here.  What works? What doesn’t?  And it’s not about visitors- it’s about engagement in the oh so tumblr way.  

They could actually make money from this analytics platform- I would pay for it for my clients.  I would absolutely get behind a cost like that on an evergreen basis, which has to make way more money than this flash in the pan fashion week nonsense.

 A “reblog” is a powerful tool and there is nothing out there to measure it’s power.  Such a shame.  

(ps- this graphic has almost nothing to do with this post- but wasn’t that episode hilarious?? classic.) 

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@JessicaKia

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momma of 3 boys.
hater of bellybuttons.
RJK Project is my new gig
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