June 16th, 2011
digitalista
New York’s hottest photo sharing app….is Instagram.  Well not just New York, but I really wanted to work Stefon in here, so deal with it. 
New Stats: 
-Launched in October 2010, they had 100K sign ups in the first month, 1 mm by the end of 2010 and now has 5 million users
-Growth trajectory is 625K new users per month
-Considering that this is strictly an iPhone app, this is crazy bananas
-95 million photos have been shared so far, with 100 million slated to be uploaded in the next few days (this took Flickr 2 years to reach that same mark)
-Average of 19 photos per user
-860K new photos per day 
-2,500 unique apps are accessing their API
-Sending over 10 mm Push Notifications per day 
-Check out who is on Instagram here
Fun fact- they only have FOUR employees! That’s 1.2 mm users per staff member.
(Source: Techcrunch)

New York’s hottest photo sharing app….is Instagram.  Well not just New York, but I really wanted to work Stefon in here, so deal with it. 

New Stats: 

-Launched in October 2010, they had 100K sign ups in the first month, 1 mm by the end of 2010 and now has 5 million users

-Growth trajectory is 625K new users per month

-Considering that this is strictly an iPhone app, this is crazy bananas

-95 million photos have been shared so far, with 100 million slated to be uploaded in the next few days (this took Flickr 2 years to reach that same mark)

-Average of 19 photos per user

-860K new photos per day 

-2,500 unique apps are accessing their API

-Sending over 10 mm Push Notifications per day 

-Check out who is on Instagram here

Fun fact- they only have FOUR employees! That’s 1.2 mm users per staff member.

(Source: Techcrunch)

April 6th, 2011
digitalista

The Rise of Instagram

TechCrunch had a great interview with the founders of Instagr.am as they hit 3 million users in 6 months of existence.  

To put that into perspective, that’s like 1% of the population of the US using a service that currently only fully exists on a iPhone.”

I personally love this platform - you can find my feed on there under JessicaKia (like my twitter handle).  I think the potential for brands is wonderful.  We launched kate spade new york there in December and a ton of other fashion brands have followed suit.  Now you can find Oscar de la Renta, Burberry, Marc Jacobs, Club Monaco, Bergdorf Goodman and I am sure many others to come.  The nice thing about what they are doing is allowing community managers to create beautiful content (you can take a picture of a wall and if you use the right filter it looks like art) and spread it to Tumblr, Facebook, Twitter, Posterous, Flickr, Foursquare and email.  That is a pretty efficient tool.  I also like the community on Instagram itself. 

The downside is that it’s only on the iPhone (though that doesn’t seem to matter much in terms of adoption) and there is no web-based community/interface.  Though there is a community of developers rallying around this app and some interesting spin-offs have popped up - like web.stagram.com which allows you to bring a feed of photos into a desktop based browser.  I think it’s particularly interesting to bring feeds in around a hashtag.

Anyway, exciting things are happening for them and they seem just as surprised as we are!  It may be time for PicPlz to throw in the towel.  

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@JessicaKia

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momma of 3 boys, digital marketer, owner of RJK Project & adventure collector.

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