May 19th, 2011

Instagram Directory

I started my own homemade Instagram Directory here because I can’t find one out there right now.  

Check it out:

Who’s On Instagram

I will be updating this as much as I can (I apologize for my wonky design, I’m rubbish at that crap)- and all the links are driven to, so you don’t need the iPhone app to see their photos.

If I am missing anyone, message me

April 6th, 2011

The Rise of Instagram

TechCrunch had a great interview with the founders of as they hit 3 million users in 6 months of existence.  

To put that into perspective, that’s like 1% of the population of the US using a service that currently only fully exists on a iPhone.”

I personally love this platform - you can find my feed on there under JessicaKia (like my twitter handle).  I think the potential for brands is wonderful.  We launched kate spade new york there in December and a ton of other fashion brands have followed suit.  Now you can find Oscar de la Renta, Burberry, Marc Jacobs, Club Monaco, Bergdorf Goodman and I am sure many others to come.  The nice thing about what they are doing is allowing community managers to create beautiful content (you can take a picture of a wall and if you use the right filter it looks like art) and spread it to Tumblr, Facebook, Twitter, Posterous, Flickr, Foursquare and email.  That is a pretty efficient tool.  I also like the community on Instagram itself. 

The downside is that it’s only on the iPhone (though that doesn’t seem to matter much in terms of adoption) and there is no web-based community/interface.  Though there is a community of developers rallying around this app and some interesting spin-offs have popped up - like which allows you to bring a feed of photos into a desktop based browser.  I think it’s particularly interesting to bring feeds in around a hashtag.

Anyway, exciting things are happening for them and they seem just as surprised as we are!  It may be time for PicPlz to throw in the towel.  

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momma of 3 boys, digital marketer, owner of RJK Project & adventure collector.

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