A Word on Google+
I have been sitting on this post for a week trying to wrap my head around the launch of brand pages on Google+, particularly for luxury brands. I actually wrote a REALLY long post about demos, usability, etc- but instead of posting it here I think I am going to use it for my real job- you know the one that pays me?
Here is the truncated version:
1. SEARCH : Google has created a social network that perfectly optimizes it’s shared content to fit into their secret algorithm. No matter what twitter or facebook does, they will most likely sit second fiddle to Google+ content. This is kind of a sneaky play to push brands onto this platform- but brands can leverage this. Take a look at your paid search account and your organic rankings- are there terms that are really important to you that you want to rank higher or pay less for? Fill up that Google+ brand page with content suited to those areas and see if you make an impact. My bet is yes.
1. Your audience isn’t there. And even if they were, there aren’t any tools to see that.
2. Even if you wanted to build a community, there aren’t any tools to do so
3. You can only have one community manager- I recommend setting up a dummy gmail account & share it out to those who are managing. This is ghetto, but it’s better than the alternative.
4. Currently there are about 40 million users of G+, but it’s somewhat difficult to see what percentage of them are active- judging by my page, I am going to guess that is a pretty small %- and I am fairly certain they are dudes, nerdy dudes who work for places you see advertising in the airport and you have no idea what they actually do because it’s just a picture of a child running through a field of flowers with their logo.
That’s all I can muster.
Oh, one more thing to all these people writing arcticles about Google+ “beating" or "killing" Facebook: At MySpace’s height they were attracting 125 million users and Friendster has about 115 million users. Facebook has over 800 million active users right now. There has been NOTHING like this before. My 82 year old grandmother is on Facebook. My guess is that Facebook isn’t going anywhere for a while.