Oh, you Fancy huh?
So, there is a new social network on the block that luxury fashion brands should take note of, if only because PPR is their biggest investor raising a $10 million round of funding with a valuation of $100 million.
I joined this thing (like I need another platform to worry about) and Francois Henri-Pinault himself is pretty active on there. No one else I know is on it yet. Apparently it is sort of like a Tumblr-Pinterest love child or something. Why is it every new platform is some sort of mash-up of 2 or more existing platforms- OR a replacement for one platform or another? Anyway, I am going to play around with this and if I fancy it, you’ll hear more from me about it - if not then I will most likely post about this today.
Check out this post from BetaBeat about the whole thing here. Thanks to Ben Popper for sharing!
I have to give Burberry major social media props for tapping Mike Kus, a local Graph/Web Designer with over 123K people following him personally on Instagram to run the brand’s Instagram feed during their S/S 2012 show for London Fashion Week.
They had Christopher Bailey write a handwritten note introducing Mike on the Burberry feed (which currently has 88K+ followers) and then Mike posted a beautifully branded image on his own feed introducing the program to his massive following.
It’s an elegant way to bring more exposure to their platform while providing a professional point of view to the show. So well done, props to Musa Tariq and the brilliant social team at Burberry UK.
This is what Fashion’s Night Out in New York City boils down to:
So, if your interests in those two things are so intense that you are willing to wade through thousands of sweaty people in the pouring rain, I say go for it!
The Outnet has sponsored the premiere of a documentary called God Save My Shoes, which takes a deep dive into the insanity that is the relationship between women and their shoes. It features Christian Louboutin, Manolo Blahnik and other shoe icons.
Check out The Outnet’s Facebook page to enter the sweeps to win an ultimate shoe wardrobe as well as a hot pair of Louboutins.
senior director of social media at ralph lauren.
hater of bellybuttons.
nothing on this blog has ANYTHING to do with my employer and everything to do with my point of view.