October 20th, 2011
digitalista

This presentation by Mary Meeker of KPCB was absolutely fabulous to read and has SO many important facts, data & trends that every digital marketer should be aware of.  The summary of this deck is below and sourced from KPCB’s site:

This fact-packed presentation compiled by KPCB partner Mary Meeker explores and examines the significant trends shaping the Internet today. Backed by hard data and decades of technology analysis, Mary posits that the mobile revolution is still in its infancy and poised for tremendous growth. Her presentation also zeroes in on the newest breakout trends driving e-commerce, including the rejuvenating effects of local commerce, the global race to adopt mobile devices and apps, and the latest innovations in online payments. The evolving social space comes under Mary’s scrutiny as well. She observes that social networking is proving to be not just a powerful engagement model, but also a pervasive new wave of opportunity that spans the online experience. View the full presentation for a look at the digital trends that surround us in today’s increasingly mobile, social world.

June 22nd, 2011
digitalista
March 28th, 2011
digitalista

Attention fashion publishers of the old school print world: you are lame.

Just to give this some context- nymag.com has 1.8mm unique visitors and a more direct competitor, Refinery29.com, has 200K unique visitors (really the same as vogue.com).  I am working on a media plan for a big luxury fashion client and I am astonished at the lack of REACH on vogue.com, style.com and elle.com.  No wonder they are clinging to Comscore numbers- they are still so fluffed up based on garbage data, it’s making them look more compelling than they really are.  

Also of note, if you look at Vogue.com on Quantcast it’s showing on 5k unique visitors, but they aren’t “Quantified”, so let’s throw them a bone with the compete.com numbers.  

When vogue.com launched in Sept. 2010, they sold a 5 way split sponsorship owning the site for well into six figures through the remainder of the year.  So, let’s assume they went on the low end and only dropped $250K per sponsorship, using the data on this chart and dividing by 5 for a 20% SOV- that means those jabroni brands basically had an eCPM of $763.59.  HAHAHAHAHAHAHAHAHAHAHAHAHAHAHA.

Anna may not know how to run a website, but she sure knows how to make money from luxury.  I know the names of the brands who bought this sponsorship, but more interestingly- do you?  If you do, then the cost was worth it, but I would bet my last dollar you have no idea.  Probably because you read Vogue’s content on Tumblr and not on their actual site.

Anna… call me baby.

(stats via compete.com)

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