Issue 867 in Advertising http://gifshop.tv/m/VH533575E/
I think Jamie Beck from From Me To You is doing some really groundbreaking stuff with visuals for brands. These assets are obviously Tumblr gold- just look at the notes on her posts and you will know why, but more interestingly these could be used as creative for extremely compelling banner campaigns in digital display advertising.
To serve a rich media ad unit with video and interactivity requires a big budget. There is a premium on ad serving, a premium in creative services and sometimes a premium on the ad space itself even if only to accommodate a large piece of real estate. If you run a Flash banner, there is a whole bunch of people on iPads and other apple devices that will not see it, though the ad serving won’t have the same premium as a rich media unit.
That all said, rotating GIFs require no additional premiums in ad serving or otherwise and you still get the visibility and movement. The only hurdle you would face is the requirement from publishers that the rotation stops after 3 times around, this is to avoid annoying the crap out of their audiences because a traditional rotating GIF actually is very abrupt and annoying. If you look at the elegant subtleties in the image above, I think a brand would have a solid argument to go to their publishing partners for special dispensation on the maximum rotation. This animation is charming, interesting and delicate- but certainly not annoying.
I also love the idea of using this onsite for brands. Gilt Taste has done a lovely job of incorporating this movement/aesthetic into the silo pages of their site- but they are being served as mp4s, not GIFs. This doesn’t render on my iPhone- but it doesn’t matter because they have a kickass mobile site. Anyway, check them out, but look carefully they are really subtle:
Check out the 300x250 companion ad on the homepage of the NYTimes… I don’t think Marc Jacobs is going to be very happy running on the same page.
Brands pay a very high premium for these ad units and this anti-Jerusalem campaign is a pretty inappropriate ad to run in tandem. They are basically calling our president an anti-semite… very poor taste.
Companies On My Radar from Y-Combinator
Y-Combinator just had their semi-annual “demo day” for promising start ups to share their pitch in 2 minutes in front of some very heavy hitting investors. This year’s audience included Ashton Kutcher, Demi Moore, Mark Andreessen, Roelof Botha & Ron Conway.
Below you will find the companies that I have found most interesting whether it be professionally or personally. Either way, creative juices are flowing, money is being spent and the tech “bubble” doesn’t show any sign of popping in the near future. All good stuff for us digital marketers who ultimately use these platforms to do our jobs.
It would be nice to have some uniformity in QR Code strategy… that is if you can use a QR Code in an effective manner.
This could be perfect for my relatives who aren’t getting the 4000 pictures of my kids via facebook.
I am a movie JUNKY.
This is very interesting for social media strategists.
As the consummate media buyer, this intrigues me. I want to know more about it…. researching commencing, NOW.
Anything that gives you a insight into Google’s search product is worth checking out!
(via TechCrunch - thanks for doing all the hard work so punks like me on Tumblr can just poach your content)
momma of 3 boys, digital marketer, owner of RJK Project & adventure collector.