Want a job on wall street? StreetID is a new social network that makes it super easy to find your perfect gig. I am not in finance (clearly), but this formula seems so spot on I wanted to post about it. These guys are super new, but they have done their homework and all have extensive backgrounds in finance on both the hiring and employee sides.
I highly recommend checking it out or passing it on to someone who is either looking to hire or be hired.
A Word on Google+
I have been sitting on this post for a week trying to wrap my head around the launch of brand pages on Google+, particularly for luxury brands. I actually wrote a REALLY long post about demos, usability, etc- but instead of posting it here I think I am going to use it for my real job- you know the one that pays me?
Here is the truncated version:
1. SEARCH : Google has created a social network that perfectly optimizes it’s shared content to fit into their secret algorithm. No matter what twitter or facebook does, they will most likely sit second fiddle to Google+ content. This is kind of a sneaky play to push brands onto this platform- but brands can leverage this. Take a look at your paid search account and your organic rankings- are there terms that are really important to you that you want to rank higher or pay less for? Fill up that Google+ brand page with content suited to those areas and see if you make an impact. My bet is yes.
1. Your audience isn’t there. And even if they were, there aren’t any tools to see that.
2. Even if you wanted to build a community, there aren’t any tools to do so
3. You can only have one community manager- I recommend setting up a dummy gmail account & share it out to those who are managing. This is ghetto, but it’s better than the alternative.
4. Currently there are about 40 million users of G+, but it’s somewhat difficult to see what percentage of them are active- judging by my page, I am going to guess that is a pretty small %- and I am fairly certain they are dudes, nerdy dudes who work for places you see advertising in the airport and you have no idea what they actually do because it’s just a picture of a child running through a field of flowers with their logo.
That’s all I can muster.
Oh, one more thing to all these people writing arcticles about Google+ “beating” or “killing” Facebook: At MySpace’s height they were attracting 125 million users and Friendster has about 115 million users. Facebook has over 800 million active users right now. There has been NOTHING like this before. My 82 year old grandmother is on Facebook. My guess is that Facebook isn’t going anywhere for a while.
Oh, you Fancy huh?
So, there is a new social network on the block that luxury fashion brands should take note of, if only because PPR is their biggest investor raising a $10 million round of funding with a valuation of $100 million.
I joined this thing (like I need another platform to worry about) and Francois Henri-Pinault himself is pretty active on there. No one else I know is on it yet. Apparently it is sort of like a Tumblr-Pinterest love child or something. Why is it every new platform is some sort of mash-up of 2 or more existing platforms- OR a replacement for one platform or another? Anyway, I am going to play around with this and if I fancy it, you’ll hear more from me about it - if not then I will most likely post about this today.
Check out this post from BetaBeat about the whole thing here. Thanks to Ben Popper for sharing!
A Word on “Viral” Videos
A couple of weeks ago Fashionista posted their Fashion Video Awards of the Season. They gave some interesting superlatives like “Most Pornagraphic” and “Best Visual Effects”, etc.- but they gave the Video of the Season award to Lanvin, which I could not agree more with.
When working with video content brands are always looking for their investment to “go viral”, which is something that drives me nuts. So I decided to take a moment and look at what “viral” really means and what kind of engagement these “best” fashion videos actually translated to for the brands that commissioned them.
My research has defined “viral” as one of three things: celebrity endorsed, funny or pornagraphic (as far as Youtube will let that go). I am using Youtube as my baseline for this because while I love Vimeo, etc.- Youtube is still the second largest website in the world with 800 million uniques per month- second only to Facebook according to Google. The photos above are a rank of the top 12 most viewed YouTube videos of all time- here is the breakdown:
1. Justin Bieber - Baby ft. Ludacris: 650 million views
2. Lady Gaga- Bad Romance: 424 million views
3. Jennifer Lopez- On The Floor ft. Pitbull: 418 million views
4. Shakira- Waka Waka (This Time for Africa) (The Official 2010 FIFA World Cup Song): 414 million views
5. Eminem- Love the Way You Lie ft. Rihanna: 389 million views
6. Charlie bit my finger- again!: 384 million views
This video is hilarious- and adorable.
7. Eminem- Not Afraid: 289 million views
8. Parto in un letto: 282 million views
This video is the WEIRDEST- from what I can tell this is 3 italian guys simulating childbirth- badly- and it sort of looks like porn. Either way, I won’t get that 1:12 minute back.
9. Justin Bieber - Never Say Never ft. Jaden Smith: 273 million views
10. Justin Bieber- One Time: 272 million views
11. LMFAO- Party Rock Anthem ft. Lauren Bennet, GoonRock : 264 million views
12. thigh massage video: 255 million views
This is an instructional video on how to give a thigh massage- aka “soft porn”
Anyway, I tried to take these learnings from YouTube and apply them to these fashion videos- and there is actually a real correlation to the celebrity endorsement & funny quotient. The top five most viewed videos had celebrities in them and/or were kind of funny to hilarious. I would have loved to look into the porn hypothesis because Nicola Formichetti’s video for Mugler was also listed as the aforementioned & appropriately deemed ”Most Pornagraphic” video, however the video is hosted on xtube.com (do not click on that unless you want to see a bunch of wangs - and not the alexander kind) and there is no view stats shared on their vanity URL.
What’s most interesting is that the MOST viewed video was Lanvin with over 500K views- that is a tiny, tiny, tiny drop in the bucket in terms of the actual reach on YouTube, but is significantly higher than the rest. It should also be mentioned that they had the most “comments” (448) and the most “likes” (2,993) out of any other video listed here. This video is hilarious and if you haven’t seen it yet- def give it a watch.
I think the key learning here is that either brands pony up for influential casting or stop taking themselves so seriously and lighten up. (Personally, I don’t recommend the porn angle- that Mugler video legit gave me nightmares last night)
This presentation by Mary Meeker of KPCB was absolutely fabulous to read and has SO many important facts, data & trends that every digital marketer should be aware of. The summary of this deck is below and sourced from KPCB’s site:
This fact-packed presentation compiled by KPCB partner Mary Meeker explores and examines the significant trends shaping the Internet today. Backed by hard data and decades of technology analysis, Mary posits that the mobile revolution is still in its infancy and poised for tremendous growth. Her presentation also zeroes in on the newest breakout trends driving e-commerce, including the rejuvenating effects of local commerce, the global race to adopt mobile devices and apps, and the latest innovations in online payments. The evolving social space comes under Mary’s scrutiny as well. She observes that social networking is proving to be not just a powerful engagement model, but also a pervasive new wave of opportunity that spans the online experience. View the full presentation for a look at the digital trends that surround us in today’s increasingly mobile, social world.
senior director of social media at ralph lauren.
hater of bellybuttons.
nothing on this blog has ANYTHING to do with my employer and everything to do with my point of view.