October 17th, 2011
digitalista
Zoom Props to @Klout for sorting out their email notifications! (and to @EmLas for giving me a +K)  

Props to @Klout for sorting out their email notifications!

(and to @EmLas for giving me a +K)  

klout social media +K email marketing
October 11th, 2011
digitalista
Zoom SO proud of our team and our amazing clients at kate spade new york!  We were just ranked with “Genius” status on the L2 Digital IQ Index second behind Burberry and out of 50 of the top fashion brands in the world. 

SO proud of our team and our amazing clients at kate spade new york!  We were just ranked with “Genius” status on the L2 Digital IQ Index second behind Burberry and out of 50 of the top fashion brands in the world. 

9 notes
L2 Digital IQ Index kate spade kate spade new york social media digital advertising digital marketing top fashion brand in digital L2 think tank Burberry L2 Digital IQ Index Fashion L2 Digital IQ Index Fashion 2011
September 22nd, 2011
digitalista
speedofsearch: ALMOST PEED IN MY PANTS… **Just got this image via email so not sure of the source.  Hahahahaha

speedofsearch:

ALMOST PEED IN MY PANTS…

**Just got this image via email so not sure of the source. 

Hahahahaha

Reblogged from Tim Baker.Me
6 notes
facebook new facebook social media digital humor funny yo dawg ticker news ticker
September 20th, 2011
digitalista

140-plus:

Foursquare just hit 1 billion total check-ins. Here’s a video they created of a week’s worth of check-ins. It’s amazing the amount of data they have now.

Neat :) 

Reblogged from OneFortyPl.us
7 notes
foursquare social media location-based services lbs infographic video featured
September 19th, 2011
digitalista

I have to give Burberry major social media props for tapping Mike Kus, a local Graph/Web Designer with over 123K people following him personally on Instagram to run the brand’s Instagram feed during their S/S 2012 show for London Fashion Week.  

They had Christopher Bailey write a handwritten note introducing Mike on the Burberry feed (which currently has 88K+ followers) and then Mike posted a beautifully branded image on his own feed introducing the program to his massive following.  

It’s an elegant way to bring more exposure to their platform while providing a professional point of view to the show. So well done, props to Musa Tariq and the brilliant social team at Burberry UK. 

17 notes
burberry lfw social media instagram mike kus christopher bailey musa tariq fashion
September 16th, 2011
digitalista
Zoom Reblog (or raise your hands and say yeah!) if you think these emails from Klout are spam.  If I have notifications available- WHY DON’T YOU JUST TELL ME ABOUT THEM IN THE NOTIFICATION EMAILS I HAVE OPTED IN TO???

Reblog (or raise your hands and say yeah!) if you think these emails from Klout are spam.

 If I have notifications available- WHY DON’T YOU JUST TELL ME ABOUT THEM IN THE NOTIFICATION EMAILS I HAVE OPTED IN TO???

5 notes
klout email marketing Social media fail
September 16th, 2011
digitalista

HILARIOUS. 

4 notes
viral videos Social media youtube taxidermy commercial Ojai Valley Taxidermy
September 15th, 2011
digitalista

Almost 2 million views of two old goats trying to use a webcam.  Viral = Funny.  

(via Suz and The City)

4 notes
viral videos social media old goats
September 15th, 2011
digitalista
Zoom Very interesting article about Community Managers in New York Post’s Page Six.  One of our community managers was also approached for this piece but she didn’t even ask for permission to be included and turned the opportunity down.  Want to know why?   Because it is a BAD idea to put a face to your voice on social as a brand unless it is integral to your brand positioning.  What happens when these people leave their current position?  Will there be a backlash? Even if there isn’t, why even open up the possibility for that?  If you want great press, do great work and it will come- you don’t need this kind of press.  We have taught her well and I am really proud to work with her. (and she runs circles around this crew- just saying) 

Very interesting article about Community Managers in New York Post’s Page Six.  One of our community managers was also approached for this piece but she didn’t even ask for permission to be included and turned the opportunity down.  Want to know why?  

Because it is a BAD idea to put a face to your voice on social as a brand unless it is integral to your brand positioning.  What happens when these people leave their current position?  Will there be a backlash? Even if there isn’t, why even open up the possibility for that?  If you want great press, do great work and it will come- you don’t need this kind of press. 

We have taught her well and I am really proud to work with her. (and she runs circles around this crew- just saying) 

12 notes
new york observer page six community managers social media marketing nyobserver
September 15th, 2011
digitalista
Zoom From the geniuses that brought you PeopleOfWalmart.com, DumbTweets.com, LateNightMistakes.com, GirlsInYogaPants.com and WhiteTrashRepairs.com - please welcome YourKidsArtSucks.com  Be prepared for your place of work to become a den of slack. 

From the geniuses that brought you PeopleOfWalmart.com, DumbTweets.com, LateNightMistakes.com, GirlsInYogaPants.com and WhiteTrashRepairs.com - please welcome YourKidsArtSucks.com 

Be prepared for your place of work to become a den of slack. 

3 notes
Peopleofwalmart dumbtweets latenightmistakes girlsinyogapants whitetrashrepairs your kids art sucks social media tech hilarious
September 7th, 2011
digitalista
Zoom Look who’s on instagram… Really bloomies? You’re not going to follow anyone?

Look who’s on instagram… Really bloomies? You’re not going to follow anyone?

2 notes
instagram bloomingdales bloomies social media
September 7th, 2011
digitalista
Lucky FABB Conference Livestream

What’s up party people… I am moderating a panel today at the Lucky Fashion & Beauty Blogger Conference, if you aren’t attending check out the livestream at this link.  

I wasn’t able to go this AM, but I watched (pretty seamlessly) on Livestream’s iPhone app- download it here.  

I go on around 4 moderating a panel discussing “Which Platforms are Right for You” with:

 Scott Galloway, Professor, NYU Stern & Founder, L2

Katia Beauchamp, Cofounder, Birch Box

John Jannuzzi, Style Collective Editor, Lucky

Ben Silbermann, Founder, Pinterest

Megan Berry, Marketing Manager, Klout

6 notes
luckyFABB lucky magazine livestream tech app fashion social media bloggers
September 6th, 2011
digitalista
Zoom parislemon: TechCrunch As We Know It May Be Over This is absolutely appalling.  I am not sure what is truly going on over there, but I am fairly certain that I was right in being skeptical that AOL has now taken this magical turn for the better.  

parislemon:

TechCrunch As We Know It May Be Over


This is absolutely appalling.  I am not sure what is truly going on over there, but I am fairly certain that I was right in being skeptical that AOL has now taken this magical turn for the better.  

Reblogged from ParisLemon
47 notes
aol blogging techcrunch vault social media
September 6th, 2011
digitalista

An Elegant Solution for Brands & Bloggers

I am speaking at the Lucky Magazine Fashion & Beauty Blogger conference tomorrow and I have been giving some thought to not just the problems that Brands & Bloggers face when trying to work together, but also the solutions.  

As far as I see it- most bloggers are going down two paths at the moment:

1. Selling ads on their site (by doing it themselves, or partnering up with an ad network) 

OR

2. Getting paid partnerships from brands (by doing it themselves, or partnering up with a blogger talent firm)

There are pros and cons to both these choices- but I am far too lazy to write them all here.  What I can tell you is that there is a third choice for bloggers and brands that is almost no risk to either party and potentially lucrative for both parties… wait for it… affiliate marketing.

Read More

(Source: digitalista)

23 notes
affiliate marketing bloggers fashion bloggers bagsnob business of fashion social media digital PR PR lucky magazine FABB conference
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@JessicaKia

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momma of 3 boys.
senior director of social media at ralph lauren.
hater of bellybuttons.

nothing on this blog has ANYTHING to do with my employer and everything to do with my point of view.
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