May 26th, 2011
digitalista

My presentation with Threadless at the Fashion140 conference speaking about our work with the Demi & Ashton Foundation on the “Real Men Don’t Buy Girls” campaign.

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threadless fashion fashion140 fashion140 conference social media dna foundation demi and ashton foundation Demi Moore Ashton Kutcher social good cam blazer jessica coghan jessica coghan-kia Real Men don't buy Girls
May 17th, 2011
digitalista

As promised… please see the presentation Threadless and I used for our speaking engagement at the Fashion140 conference on May 4, 2011 for the DNA Foundation’s “Real Men Don’t Buy Girls” campaign.

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threadless dna foundation Real Men don't buy Girls social media advertising digital marketing social good fashion140 fashion140 conference presenation demi & ashton foundation child sex slavery
May 3rd, 2011
digitalista

Speaking at Fashion140 Conference

I will be speaking at the Fashion140 Conference tomorrow here in New York City about my agency’s work with the DNA Foundation on the “Real Men Don’t Buy Girls” campaign.

This will legit be my first speaking engagement and I hope I don’t screw it up. I prefer to be more of a Robert Duffy rather than a Marc Jacobs- but eh, Marc isn’t so bad.

Anyway, I am really excited to share the components of our campaign and more importantly introduce the cause to a large & captive (hopefully) audience. If you aren’t able to attend, they will be live-streaming the conference on Fashion140.com - or at least you will find the information to direct you to the right place to watch. I will be on around 3:20ish or so, but there are so many amazing speakers I would definitely check it out.

Helpful info:

Fashion140 on twitter: @Fashion140

Hashtag for following the conversation on twitter: #Fashion140

My twitter handle: @JessicaKia

My company’s twitter handle: @StarworksGroup

I hate when you see something interesting at a conference and never get the deck to review in detail, so I will be posting my full presentation here afterwards.

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April 11th, 2011
digitalista
Zoom Real Men Don’t Buy Girls Campaign We just launched the Demi & Ashton Foundation’s media campaign to promote awareness of child sex slavery in the United States.  I never really understood how prevalent this issue is in our country, it seemed to me like this is something people in a far off land had to worry about, but did you know that there are between 100K-300K AMERICAN kids currently enslaved for sex in AMERICA?  I sure as hell didn’t, and as a Momma, I am appalled by that statistic. Furthermore, the average American girl forced into sex slavery in the US is only 13.  The global sex slavery market generates $32 billion in profits annually with 76% of these transactions happening ONLINE. This is obviously a very serious issue and sunshine is the best disinfectant. So, the premise of the campaign is to generate awareness about this issue through an interactive video series.  We were able to secure a ton of celebs (Justin Timberlake, Sean Penn, Isaiah Mustafa, Bradley Cooper, Jamie Foxx, Drake- just to name a few) to create funny videos about what Real Men do and what they absolutely don’t do, buy girls.  Real Men Don’t Buy Girls.  They all live on Facebook and you then have the ability to integrate yourself into the video, don’t worry you don’t have to film anything, you just authorize your Facebook profile to provide access to the app to scrape your profile picture.  You are then integrated into the end of the video, and as long as you don’t have a very unusual name, one of the famous female celebs will say “Mike is a Real Man” or “Jessica prefers a Real Man” pointing to your pic. We have been working on this campaign for months and I have to say I am not only super impressed with both Ashton and Demi, but also the entire team of people who helped us get this off the ground.  A huge thank you to the team at Katalyst Films, Global Philanthropy and of course my kick ass team at Starworks Group.  That said, I assure you that Ashton and Demi did not just wave a wand to make this all happen.  They are two of the brightest, hardest working people I know and they really are social media strategists, they don’t just play them on TV.  So the question is… Are you a Real Man?  Do you prefer Real Men?   Go to facebook.com/dnafoundation and prove it!  Awesome Press: CNN  USA TODAY  Funny or Die  AOL/POPEATER  Mashable Huffington Post

Real Men Don’t Buy Girls Campaign

We just launched the Demi & Ashton Foundation’s media campaign to promote awareness of child sex slavery in the United States.  I never really understood how prevalent this issue is in our country, it seemed to me like this is something people in a far off land had to worry about, but did you know that there are between 100K-300K AMERICAN kids currently enslaved for sex in AMERICA?  I sure as hell didn’t, and as a Momma, I am appalled by that statistic. Furthermore, the average American girl forced into sex slavery in the US is only 13.  The global sex slavery market generates $32 billion in profits annually with 76% of these transactions happening ONLINE.

This is obviously a very serious issue and sunshine is the best disinfectant. So, the premise of the campaign is to generate awareness about this issue through an interactive video series.  We were able to secure a ton of celebs (Justin Timberlake, Sean Penn, Isaiah Mustafa, Bradley Cooper, Jamie Foxx, Drake- just to name a few) to create funny videos about what Real Men do and what they absolutely don’t do, buy girls.  Real Men Don’t Buy Girls.  They all live on Facebook and you then have the ability to integrate yourself into the video, don’t worry you don’t have to film anything, you just authorize your Facebook profile to provide access to the app to scrape your profile picture.  You are then integrated into the end of the video, and as long as you don’t have a very unusual name, one of the famous female celebs will say “Mike is a Real Man” or “Jessica prefers a Real Man” pointing to your pic.

We have been working on this campaign for months and I have to say I am not only super impressed with both Ashton and Demi, but also the entire team of people who helped us get this off the ground.  A huge thank you to the team at Katalyst Films, Global Philanthropy and of course my kick ass team at Starworks Group.  That said, I assure you that Ashton and Demi did not just wave a wand to make this all happen.  They are two of the brightest, hardest working people I know and they really are social media strategists, they don’t just play them on TV. 

So the question is… Are you a Real Man?  Do you prefer Real Men?  

Go to facebook.com/dnafoundation and prove it! 

Awesome Press:

CNN 

USA TODAY 

Funny or Die 

AOL/POPEATER 

Mashable

Huffington Post

1 note
real men don't buy girls ashton kutcher demi moore demi & ashton foundation dna foundation real men justin timberlake isaiah mustafa jamie foxx drake bradley cooper sean penn eva langoria sofia vergara jessica biel zoe kravitz stacy keibler Starworks Group katalyst films global philanthropy social media child sex slavery human trafficking facebook
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@JessicaKia

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momma of 3 boys.
senior director of social media at ralph lauren.
hater of bellybuttons.

nothing on this blog has ANYTHING to do with my employer and everything to do with my point of view.
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