October 11th, 2011
digitalista

SO proud of our team and our amazing clients at kate spade new york!  We were just ranked with “Genius” status on the L2 Digital IQ Index second behind Burberry and out of 50 of the top fashion brands in the world. 

September 19th, 2011
digitalista

I have to give Burberry major social media props for tapping Mike Kus, a local Graph/Web Designer with over 123K people following him personally on Instagram to run the brand’s Instagram feed during their S/S 2012 show for London Fashion Week.  

They had Christopher Bailey write a handwritten note introducing Mike on the Burberry feed (which currently has 88K+ followers) and then Mike posted a beautifully branded image on his own feed introducing the program to his massive following.  

It’s an elegant way to bring more exposure to their platform while providing a professional point of view to the show. So well done, props to Musa Tariq and the brilliant social team at Burberry UK. 

April 6th, 2011
digitalista

The Rise of Instagram

TechCrunch had a great interview with the founders of Instagr.am as they hit 3 million users in 6 months of existence.  

To put that into perspective, that’s like 1% of the population of the US using a service that currently only fully exists on a iPhone.”

I personally love this platform - you can find my feed on there under JessicaKia (like my twitter handle).  I think the potential for brands is wonderful.  We launched kate spade new york there in December and a ton of other fashion brands have followed suit.  Now you can find Oscar de la Renta, Burberry, Marc Jacobs, Club Monaco, Bergdorf Goodman and I am sure many others to come.  The nice thing about what they are doing is allowing community managers to create beautiful content (you can take a picture of a wall and if you use the right filter it looks like art) and spread it to Tumblr, Facebook, Twitter, Posterous, Flickr, Foursquare and email.  That is a pretty efficient tool.  I also like the community on Instagram itself. 

The downside is that it’s only on the iPhone (though that doesn’t seem to matter much in terms of adoption) and there is no web-based community/interface.  Though there is a community of developers rallying around this app and some interesting spin-offs have popped up - like web.stagram.com which allows you to bring a feed of photos into a desktop based browser.  I think it’s particularly interesting to bring feeds in around a hashtag.

Anyway, exciting things are happening for them and they seem just as surprised as we are!  It may be time for PicPlz to throw in the towel.  

August 24th, 2010
digitalista

Vogue.com Relaunch

Jut saw the first print ad for vogue.com’s relaunch. It seems that Burberry, Gucci, L’Oreal Paris & Nordstrom are the exclusive partners for launch in September until the end of 2010. All dotcom eyes are on you Anna… I’m thinking you may not have wanted to hire a print editor to manage your site…

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@JessicaKia

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momma of 3 boys, digital marketer, owner of RJK Project & adventure collector.

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