So, I am sure you have all heard that Tumblr is sending some bloggers to fashion week again this season. I have also had the pleasure of seeing their sponsorship proposal being shopped around to brands, which I am not supposed to be talking about. I will say this… someone is completely out of their goddamn mind.
Fashion brands have adopted this platform in a big way and do you want to know what fashion brands need from Tumblr? An analytics dashboard! We are on all here managing blogs with the help of Google Analytics, but there is nothing catering to the tumblr only based metrics- reblogs, likes, followers, etc. There is nothing out there to help brands quantify their presence here. What works? What doesn’t? And it’s not about visitors- it’s about engagement in the oh so tumblr way.
They could actually make money from this analytics platform- I would pay for it for my clients. I would absolutely get behind a cost like that on an evergreen basis, which has to make way more money than this flash in the pan fashion week nonsense.
A “reblog” is a powerful tool and there is nothing out there to measure it’s power. Such a shame.
(ps- this graphic has almost nothing to do with this post- but wasn’t that episode hilarious?? classic.)