The Rise of Instagram
“To put that into perspective, that’s like 1% of the population of the US using a service that currently only fully exists on a iPhone.”
I personally love this platform - you can find my feed on there under JessicaKia (like my twitter handle). I think the potential for brands is wonderful. We launched kate spade new york there in December and a ton of other fashion brands have followed suit. Now you can find Oscar de la Renta, Burberry, Marc Jacobs, Club Monaco, Bergdorf Goodman and I am sure many others to come. The nice thing about what they are doing is allowing community managers to create beautiful content (you can take a picture of a wall and if you use the right filter it looks like art) and spread it to Tumblr, Facebook, Twitter, Posterous, Flickr, Foursquare and email. That is a pretty efficient tool. I also like the community on Instagram itself.
The downside is that it’s only on the iPhone (though that doesn’t seem to matter much in terms of adoption) and there is no web-based community/interface. Though there is a community of developers rallying around this app and some interesting spin-offs have popped up - like web.stagram.com which allows you to bring a feed of photos into a desktop based browser. I think it’s particularly interesting to bring feeds in around a hashtag.
Anyway, exciting things are happening for them and they seem just as surprised as we are! It may be time for PicPlz to throw in the towel.